Paid advertising platforms like Google Ads, Facebook Ads, and native ad networks play a critical role in modern digital marketing. But with every dollar spent on clicks, there's a risk — bot traffic. Fake ad clicks drain marketing budgets, distort analytics, and reduce campaign ROI. Cloudflare’s Bot Management offers a powerful, real-time solution to stop this silent revenue killer before it hurts your business. The Problem with Fake Ad Clicks Click fraud is not a new threat, but it has evolved. Automated bots and low-quality human traffic can repeatedly click your ads, waste spend, and lower your conversion rates. This malicious behavior often comes from: Competitors trying to exhaust your budget Fraudulent publishers in display networks Botnets mimicking human behavior These clicks usually don’t convert — or worse, flood your CRM with fake leads. Why PPC Marketers Need Bot Management Traditional bot filters are often blind to sophisticated click farms or ad...
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