Most digital marketers rely heavily on tools like Google Analytics or Adobe Analytics for web traffic analysis. While these tools offer deep client-side data, they can miss crucial edge-level insights like bot behavior, request origin, and traffic anomalies. Cloudflare Insights fills that gap by providing real-time visibility into web traffic at the DNS and CDN level — offering a broader, more secure view of how users interact with your site before a page even loads. What Is Cloudflare Insights? Cloudflare Insights is a monitoring and analytics platform built into the Cloudflare dashboard. It collects detailed metrics from Cloudflare’s global edge network, including: Total requests and bandwidth served Cached vs. uncached traffic ratio Bot score distribution Security threats and mitigations Geographic origin of traffic Status code breakdown (e.g., 200, 404, 503) These insights are crucial for marketers who want to optimize content delivery, protect their fun...
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